“Passion to Turn the World” illustrates our passion to race, win, embrace the ultimate challenge, and accelerate innovation. The message also represents the passion to support a sustainable mobility society together with our partners through motorsports.
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Motorsport History
Since 1963, we've championed racing excellence, innovation, and future mobility.
We began in 1963 with the development of racing tyres for the inaugural Japanese Grand Prix, which led to numerous domestic victories and spurred the launch of our iconic POTENZA and BATTLAX brands.
This era marked our expansion onto the global stage, with active participation in Formula 1, Indy 500, and MotoGP, where we not only secured multiple championship victories but also developed groundbreaking technologies that continue to shape modern motorsport.
We are continuously building on our legacy, marked by notable successes in GT and endurance racing, while actively promoting motorsport culture. Today our focus is on sustainable racing technologies and innovations geared towards the future of mobility.
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RACE SERIES
From traditional endurance racing to emerging platforms that are shaping the future of sustainable mobility, we consistently redefines performance through the ultimate proving ground of motorsports.
Trusted by champions, our tyres have helped teams and drivers achieve legendary finishes and record-breaking victories.
From Circuit to Street
Racing is our mobile lab, and every lap on the track helps us engineer better, safer and more efficient tyres for everyday road users.
REDEFINING TYRE INNOVATION WITH ENLITEN
Tested in extreme conditions like the World Solar Challenge and ecoRally Cup, our ENLITEN tyres reduce rolling resistance and material usage. These advantages are also incorporated into road tyres like TURANZA 6.
SUSTAINABLE RACING WITH GUAYULE
We pioneered the use of Guayule-derived natural rubber in motorsports. This desert shrub meets the same performance standards as conventional race tyres, and shows great promise for broader road applications.
